Communication
Bringing businesses together
The Media
Maintaining a high profile is vital to ensuring the business community is aware of the Partnership and supports its work through either core sponsorship or paid membership.
Awareness amongst the general public is also important for general events. As public and business recognition of the Partnership increases, we become a more attractive proposition to potential sponsors. The Partnership is skilful in generating news stories for the local and regional press and radio and is often called upon to comment on events and developments in the town.
Huntingdon Live - Events newsletter
The Partnership produces a bi-monthly full-colour 16-24 page newsletter, which includes an update on main projects, current news, business news, what's happening in the town and an events calendar. Huntingdon LIVE carries paid-for advertising with discounts for Partnership members. 10,000 are distributed each issue, with 8,000 delivered to residential areas in surrounding villages, providing an excellent way of showcasing the range and diversity of Huntingdon's businesses and raising the Partnership's profile. Members can also take advantage of a 'Members' Profile' with each issue - an exclusive opportunity to promote their business.
A more business-focused email newsletter is sent to all members in alternate months.
Networking
The Partnership holds monthly Members meetings which are an opportunity for members to receive an update on current projects and to hear first about important developments in and around the town centre. Quarterly themed networking sessions are also organised on topical issues such as Car Parking, Christmas Trading and Town Centre developments. These provide a more informal setting than the formal monthly meetings and allow businesses to network and get to know each other in a relaxed setting.
Zone Reps
As a new initiative for 2006, 12 Zone Reps have been appointed across the town centre and promise to play a critical role in improving communication between town centre businesses,the Town Centre Manager, and the Partnership Board of Directors. Each Zone Rep is a partnership member and works for a business in the town. Their role is to communicate and distribute key information to businesses in their zone and to act as ambassadors for Town Centre Management. In return issues which their zone would like to raise can be fed back by the relevant Zone Reps at the monthly meetings, thus ensuring effective 2-way communication.
Email newsletter
Sign up here to receive our newsletter and related information by email.
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